WALLPAPER THAT GIVES YOU WINGS?
Red Bull’s Snapchat channel has become the go-to place for our daily dose of extreme sports and entertaining antics. Recently, RedBull has also been serving up some sweet screenshot-able wallpapers for your phone. It’s a simple mechanic with a pretty smart strategy behind it, effectively turning screens everywhere into cellphone sized Red Bull ads.
What: Snap TV custom wallpapers.
ITSY BITSY TEENY WEENY TRAILERS FOR TV
By presenting content in a format that’s made specifically for Snapchat consumption, these short bites totally nail the brief and get Sky TV’s advertising straight to the hands of those illusive yunguns. They’re nicely done, but not over-done. Well done DDB. Read more here
Who: Sky TV via DDB Group
What: Tiny Trailers
WE NEED TO TACO ‘BOUT THESE EMOJI MASTERPIECES
Taco Bell has one of our all-time favourite Snapchat accounts. An early adopter, they’ve remained front and centre of the Snap pack with content that’s simple, silly, sardonic and strange. Part of the account’s charm lies in the fact they’ve amassed such a dedicated and active fan base. Just check out the commitment in these winners’ Snaps from their recent Emoji Colouring Book competition.
Who: Taco Bell
What: Emoji Colouring Book