The Challenge

To co-create a cohesive Snapchat Story that captured the euphoric atmosphere of the five day Future Music Festival - as seen from the perspective of both festival goers and performing artists.


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Our Solution

WITH HELP FROM MISH GURU, FUTURE MUSIC FESTIVAL:

  • Captured all Snaps sent directly from fans.
  • Rebroadcasted the most entertaining Snaps through their Snapchat™ Story
  • Posted behind the scenes content and brief artist interviews.
  • Uploaded branded graphics and high definition video.

MISH GURU FURTHER ASSISTED WITH THE CREATION OR REPURPOSING OF:

  • Branded graphics and high definition videos. 
  • Content for cross-promotion on Facebook and Instagram.
  • Behind the scenes content and artist interviews.

Results

7360 Followers 

1,123,868 Unique Story Impressions

2591  Snaps Received

330,827 Peak Story Views

987 Screenshots


Insights

Festival fans love content. With an average open rate of 76% across all Snaps shared it is evident that there is a hunger from loyal followers for bite sized pieces of festival action.
With a cumulative 987 Screenshots it's clear that followers like seeing Snaps of themselves and their friends - a factor that we believe is strongly correlated with word of mouth account growth. The 7360 followers gained will provide Future Music with a highly effective communications channel for promoting upcoming events to loyal followers.