To co-create a cohesive Snapchat Story that captured the euphoric atmosphere of the five day Future Music Festival - as seen from the perspective of both festival goers and performing artists.
WITH HELP FROM MISH GURU, FUTURE MUSIC FESTIVAL:
- Captured all Snaps sent directly from fans.
- Rebroadcasted the most entertaining Snaps through their Snapchat™ Story
- Posted behind the scenes content and brief artist interviews.
- Uploaded branded graphics and high definition video.
MISH GURU FURTHER ASSISTED WITH THE CREATION OR REPURPOSING OF:
- Branded graphics and high definition videos.
- Content for cross-promotion on Facebook and Instagram.
- Behind the scenes content and artist interviews.
1,123,868 Unique Story Impressions
2591 Snaps Received
330,827 Peak Story Views
Festival fans love content. With an average open rate of 76% across all Snaps shared it is evident that there is a hunger from loyal followers for bite sized pieces of festival action.
With a cumulative 987 Screenshots it's clear that followers like seeing Snaps of themselves and their friends - a factor that we believe is strongly correlated with word of mouth account growth. The 7360 followers gained will provide Future Music with a highly effective communications channel for promoting upcoming events to loyal followers.