Being a household name doesn’t automatically provide a brand’s social media accounts with millions of followers, high engagement, and consistent growth. However, a combination of creativity, strategic planning, and industry-leading software can result in improved metrics, higher web traffic and an increased digital presence.
Fox Sports Australia is just one example of where a brand has drastically increased its social media presence by use of an incredibly talented team and the right tools for the job.
Like many media organizations, for Fox Sports, the goals were simple – engage fans on Instagram and drive traffic to their website. After all, more eyeballs on owned channels mean an increased potential for revenue.
Through the use of Mish Guru, within one year Fox Sports Australia not only grew its total Instagram followers from 200,000 to over one million, the network also improved its annual Instagram Story Swipe Ups from 12,000 to over 2.5 million across the entire network of accounts.
These results didn’t happen overnight and there isn’t a one-size fits all approach to achieving these results, however here’s our breakdown of how Fox Sports used Mish Guru to significantly increase its social media presence and in turn website traffic by using Instagram Stories.
Before working with Mish Guru, Fox Sports’ Social Media Manager Tom Castleton, was essentially a one man band managing the entire portfolio of social media accounts for seven sports. With the time-consuming tasks of transferring content across devices, multiple daily reminders for publishing content and manually recording data, Tom needed a more efficient way of working.
Integrating Mish Guru enabled Tom to centralize the management of all seven Instagram accounts to one desktop dashboard, as well as create, schedule and automatically publish content, enabling him to work more efficiently and effectively. With continued success, the Fox Sports social media team grew and regularly created high-quality content across all accounts, through the use of templates, captivating headlines, relevant imagery and Swipe Up links.
Having used Mish Guru for over a year Tom told us...
“With the ease-of-use of the Mish Guru platform, we have been able to scale content creation workflows and increase the amount of traffic-driving content without sacrificing on quality. It’s been an amazing tool for both content creation and workflow efficiency.”
Creating great content is one thing, but knowing your audience and when they are most active online is another key factor to increasing engagement and driving traffic.
The good thing about Instagram Stories is that they are ephemeral, which means you shouldn’t be afraid of testing content. However, it’s hard to test when content and analytics disappear within the Instagram app. With Mish, neither your content nor performance metrics disappear which means you can properly evaluate and continue to iterate a strategy based on what’s working.
Mish Guru provides Fox Sports with easy oversight of what’s being published across each account on a day-to-day basis, along with providing valuable insights on performance across the network of Instagram accounts. This information enables data-lead decisions to be made by the Fox Sports team resulting in them being able to work more effectively, keep content fresh, the audience engaged and website traffic increasing.
Using Mish Guru, Fox Sports Australia has increased website traffic originating from Instagram Stories by 20733% and increased its Instagram followers by 400% across the entire network, which gives clear indications that the team utilized the platform to its full capabilities.
Get Started With Mish
Mish Guru became an extension of the Fox Sports team – and can be an extension of yours too. Start your free 14-day trial and we’d be happy to show you just how easy it can be to grow your brand’s social media presence.