That’s just our obnoxious and slightly round-about way of saying that the Instagram Stories product we* worked SO HARD to make for you… now has linking capabilities in its magical storytelling toolkit.
So if you have over 10k followers on Instagram, you can now attach swipe up links to your Stories straight from the Mish Guru dashboard. Doesn’t matter if it’s UGC, influencer-created, brand-produced… Any content that’s in your dashboard, uploaded or received, can have a swipe up link attached to it.
What it Means: Driving traffic and conversions through Instagram Stories.
The great thing about Instagram Stories is that users are highly engaged, and because of that, much more likely to take action.
So if you want to drive audiences to a webpage, long-form video, or shop page, Instagram Stories are a virtual breeding ground for driving audience behavior (as long as you’re engaging and providing value like the genuine storyteller we know you are).
We know you can do it from the app. That’s cool too. But when you combine the power of beautiful storyboarding, two-way conversations, user-generated content, and driving people through to take action by attaching links straight from your desktop while sipping your coffee… it becomes an infinitely more powerful tool. Anyway, give it a try. If you don’t like it, no hard feelings. If you love it like we think you might, we can celebrate with a GIF party (swipe up to join) #Kidding #NotKidding #PutYourLinkingCapOn
If you want to chat to a Mish Guru legend to try this out, click here.
*P.s Am being very liberal with the term ‘we’. I personally did not create this magical tool. Our software developers (wizards) did that particular brand of engineering mastery. That stuff makes my brain explode.