And neither did the hundreds of millions (approx) that bought tickets.

That’s because attention on social media is no longer a sliding scale. It’s gone from being a spectrum of how-much-attention-are-they-really-paying to being virtually binary — people are either paying attention or they’re not.

“You have to be as interesting as Beyonce and your friend’s avocado toast” That’s the challenge for marketers today, according to Nike’s social media team.

Do banks really belong on Snapchat and Instagram? Spoiler Alert: the answer is yes.

"We never thought Snapchat would be such a cost effective strategy to grow our following and collect audience content to advertise with"

"We got participation on something we've never done before, after starting the channel only a few weeks prior"

And neither did the hundreds of millions (approx) that bought tickets.

That’s because attention on social media is no longer a sliding scale. It’s gone from being a spectrum of how-much-attention-are-they-really-paying to being virtually binary — people are either paying attention or they’re not.

“You have to be as interesting as Beyonce and your friend’s avocado toast” That’s the challenge for marketers today, according to Nike’s social media team.