Instagram

How Lion Red & Speights engage audiences online and offline

Using Stories to share values

Customer feedback offering great inspiration for content creators

Using Mish Guru to optimise the use of Instagram Stories to achieve tangible results

Innovative ways Higher Education organisations are improving student engagement

Mish Guru saves more than 3 hours per story. Taking the average of 5 stories a week, that’s 780 hours of time saved a year. But what does that equate to monetarily?

Do banks really belong on Snapchat and Instagram? Spoiler Alert: the answer is yes.

"We never thought Snapchat would be such a cost effective strategy to grow our following and collect audience content to advertise with"

"We got participation on something we've never done before, after starting the channel only a few weeks prior"

Admit It: The Personalized Snap Success Story

The University of British Columbia needed to raise brand awareness and drive recruitment among US students on the west coast.

There’s a wonderful turn of phrase I think we all know and have used when a good dad joke is in order (so, always).

That’s just our obnoxious and slightly round-about way of saying that the Instagram Stories product we* worked SO HARD to make for you… now has linking capabilities in its magical storytelling toolkit.

Imagine you’ve got a much bigger following on Instagram than you do on Snapchat. But, your engagement and direct response on Snapchat is through the roof. Seems like a catch 22, right? Wrong. Well wrong if you’re Delta State.

When it comes to storytelling, it’s probably fair to say that WE tv has got the inside track. The US reality TV network is based on, and built around, telling human stories.

How one College transformed 10 followers into over 37,000, created viral trends, and one campus legend.

Hear that? That was the sound of cash registers everywhere raking in dollar bills.

Audience growth, engagement, views, brand affinity and driving commercial results were the name of the game for NZME. So, how did they do it?

What do Dr Suess and Jay Z Hip Hop Wednesday’s have in common? Why, they’re both part of recent Instagram Stories that have been kick ass!

Two years ago, Instagram had a problem.

WeWork is a community coworking space that encourages and inspires the people within its walls to create a life they love, and has become somewhat of an office-sharing mega-firm.

Show up as a person. Never show up as a company. People relate to people.

People have been telling stories since the dawn of time.

Most storytellers are missing out on the most important part of the opportunity on Instagram Stories: the analytics, and what it actually means for their content strategy.

Swedish watchmaker Daniel Wellington are running a tight Instagram.