Mish Guru, the analytics and content management platform for Snapchat™, has today announced an oversubscribed Seed Round of nearly $500,000. The round was led by New Zealand’s leading early stage investor, Sparkbox Venture Group, as well as a number of prominent local Angels. The financing will be used to fund Mish Guru’s US expansion and further investment into its technology platform.
Founders Jacob Duval, Ashok Fernandez and Tom Harding, say that despite having an estimated 100 million global users who send more than 800 million Snaps each day, Snapchat™ has yet to release a way for brands to leverage the app to connect with customers. Mish Guru is looking to fill that gap with its social media content management tool by the same name.
“Right now, it is very inefficient for brands to manage a Snapchat™ account,” says the CEO Harding. “There are tons of limitations and restricted analytics to determine if your strategy is working. Using our tool we've achieved and measured a 75% open rate of all Snaps sent across our campaigns."
“Using our tool we’ve achieved and measured a 75% open rate of all Snaps sent across our campaigns
Mish Guru’s online management tool will help brands efficiently set up, run and manage campaigns on Snapchat™.
Leveraging the Snapchat™ platform, Mish Guru offers an easy way to schedule posts, personalize messages and allow streamlined workflow for large teams. Targeted at digital agencies and social media managers, Mish Guru also provides analytic tools to measure and track results.
“Using Mish Guru, brands can send digital vouchers, promotions and engaging content to fans and customers in a hassle-free way on the hottest social network,” says Harding.
Founded during the digital startup accelerator program Lightning Lab, Mish Guru has quickly gained traction with a number of consumer brands, major music festivals, and sporting teams. A recent campaign saw 1,000,000+ impressions over five days.
“We’ve found a way to help marketers engage directly with customers and maximize their use of the widely popular channel,” says Harding. “No one else is doing this.”