How well crafted Stories play to Instagram's Algorithm
How Lion Red & Speights engage audiences online and offline
How Lion Red & Speights engage audiences online and offline
Using Stories to share values
Customer feedback offering great inspiration for content creators
Using Mish Guru to optimise the use of Instagram Stories to achieve tangible results
Design With Canva, Publish with Mish Guru
Princeton University shares incoming students journey for Move-In Day
Mish Guru saves more than 3 hours per story. Taking the average of 5 stories a week, that’s 780 hours of time saved a year. But what does that equate to monetarily?
Here’s something about living and breathing storytelling every day: you often forget to tell your own.
That’s just our obnoxious and slightly round-about way of saying that the Instagram Stories product we* worked SO HARD to make for you… now has linking capabilities in its magical storytelling toolkit.
Imagine you’ve got a much bigger following on Instagram than you do on Snapchat. But, your engagement and direct response on Snapchat is through the roof. Seems like a catch 22, right? Wrong. Well wrong if you’re Delta State.
And neither did the hundreds of millions (approx) that bought tickets.
That’s because attention on social media is no longer a sliding scale. It’s gone from being a spectrum of how-much-attention-are-they-really-paying to being virtually binary — people are either paying attention or they’re not.
When it comes to storytelling, it’s probably fair to say that WE tv has got the inside track. The US reality TV network is based on, and built around, telling human stories.
“You have to be as interesting as Beyonce and your friend’s avocado toast” That’s the challenge for marketers today, according to Nike’s social media team.
Hear that? That was the sound of cash registers everywhere raking in dollar bills.
What do Dr Suess and Jay Z Hip Hop Wednesday’s have in common? Why, they’re both part of recent Instagram Stories that have been kick ass!
Admit it, you felt something. As marketers, storytellers, and social media gurus alike, we’ve probably all formed an opinion on Nike’s latest advertising campaign. Hats off to Nike for providing some of the top 10 watercooler chat for 2018.
Two years ago, Instagram had a problem.
As startups, media, and people that generally work on stuff, we all use Slack. It's where work happens, as the tagline goes.
We’re going to throw another World Cup analogy at you. There's been a few floating around, but this one's good - promise.
Streakers came out during last weekend's World Cup Final in Russia - but the cameras cut quickly. The audience knew there was more to the story - what happened to said streakers? What was the crowd's reaction? Can we get a replay on that? All questions left unanswered.
A lot of people probably think we’re crazy for writing this. After all, who publishes stuff about their company that people don’t like? But, we’re gonna do it anyway, for a couple of reasons.
WeWork is a community coworking space that encourages and inspires the people within its walls to create a life they love, and has become somewhat of an office-sharing mega-firm.
Show up as a person. Never show up as a company. People relate to people.
People have been telling stories since the dawn of time.
Most storytellers are missing out on the most important part of the opportunity on Instagram Stories: the analytics, and what it actually means for their content strategy.
Snap showcases its ability to drive direct business goals for brands
Swedish watchmaker Daniel Wellington are running a tight Instagram.
Playing the long game has gotta be tough.
Today is International Equal Pay Day and we want to share how Mish Guru, despite being a relatively small company, is trying to do its part.
Let us hit you with some realness. And numbers - the realness is mainly in the numbers.
What an epic weekend of March Madness, if your bracket isn’t busted you need to go get checked out.
This year’s March Madness kicked off with additional excitement in the Mish Guru offices (this type of chat usually resides cleanly within the Slack channel properly titled #sports).
We couldn’t find a decent guide to Snapchat Marketing for brands that existed either on the internet, or in real life. So, we wrote one.
Like the summer sun, a killer music line-up and a few crisp beverages play together in a perfect blend of holiday goodness, so does the combination of paid and organic storytelling on Snapchat.
2017 has definitely been a year to remember. New emojis sneaking their way onto our favorites keyboard (here’s looking at you Mr Pretzel, you salty character) as well as a whole bunch of other really incredible stuff.
This Movember at Mish, we Mo’d hard. Some a little harder than others (not naming any names) - but, all’s fair in Mo’s and war.
Want a sleek Snapchat story with all the design bells and whistles but not a designer yourself? Snapchat stories are SO easy with Canva, we swear by it!
With millennials and Gen Z'ers spending over 40 minutes in-app, you cannot deny the potential reach and engagement of a Snapchat account. There's plenty of ways stories can work well as Snapchat campaigns.
Being able to discover songs within Snapchat using the Shazam integration is only the beginning...
This week’s Snaparazzi campaigns were all about employing simple ideas to produce big results. Monster Energy snapped BMX action as it took place across 24 hours in five countries. While both IBM and Lufthansa went with a classic behind-the-scenes look at a day on the job.
Struggling to find budget to grow your Snapchat audience? Here are five simple ways to add followers without spending big bucks.
This week, Snaparazzi's a little star-struck! Take a closer look at three different approaches to launching entertainment campaigns on Snap, and see how clever creative puts Snap activations within reach of all budgets.
Snapchat now lets you attach links to your Snaps, opening up opportunities for marketing and e-commerce across multiple platforms. It's called the Paperclip Tool and here's what you need to know about using it.
Snaparazzi has something extra special for you this week! With the recent conclusion of the 64th Cannes Lions International Festival of Creativity, we’re featuring three of this year’s most noteworthy Snapchat campaigns.
The top Snapchat content and accounts to follow. This week we have some top level campaigns that show us exactly what can be achieved if you go full force with your Snapchat Ad suite and planning!
We've put together a short video to show you how we create great Snapchat Stories for brands, going back to the drawing board at our favourite festival, Rhythm & Vines.
The top Snapchat content and accounts to follow. This week we have a variety of cool campaigns that don't cost an arm and a leg, plus a unique use of Spectacles to get your own creative juices flowing.
Snapchat has its own distinctive flavor: vertical orientation, disappearing content, low text, and emphasis on Storytelling. Because of these unique traits, this "new kid on the block" gets a bit of a reputation as being tough to get started with. But the truth is that Snapchat, by design, is simple. The trick to making it work for your brand, is understanding it.
The top Snapchat content and accounts to follow. This week we're taking a closer look at how paid Snapchat products & organic Snapchat content work together to create winning campaigns, with 20th Century Fox, McDonald's & Turner Media claiming the podium spots.
The top Snapchat content and accounts to follow. This week, inspiring Snapchat giveaways, brand spanking new 3D world lenses and a magical filter and product launch. Check it out!
The top Snapchat content and accounts to follow. This week, McDonald's Australia serves up a Snapchat recruitment drive, Air New Zealand's filter gets followers in a frenzy & The Bachelor NZ brings us the best custom sticker set yet. Check it out!
Using Snapchat for your brand via mobile can be a pain... That is why we built you Mish Guru 👻 👻 Even when you have access to our suite tools, Snapchat only allows you to be connected to one device at a time. Don't worry, its not a problem, there are plenty of solutions for you to improve your workflow to ace Snapchat for your brand!
The latest scoop on epic Snapchat content & accounts to follow. As Q1 comes to a close it's time look back on Snapchat's performance and we have found a brand that is stoked with their results. With a close up on filters with a reach wide and far, this Snaparazzi will have you roaring and ready to smash Snapchat in the next quarter.
The latest scoop on epic Snapchat content & accounts to follow. This month, an Australian first Snapchat game by KFC, Grand Canyon University topping the User Generated Content game and a look at releasing new products exclusively through Snapchat with Culture Kings.
The latest scoop on epic Snapchat content & accounts to follow. This month, The NZ Black Caps put UGC to the test, Daft Punk drop a rocking Snap Lens & McDonald's Australia shares the love (and chicken nuggets) with a Valentine's Day Specs takeover.
Go beyond the hype and explore Snap’s Spectacles from different angles in our three-part Blog series. In Part One: Technology Insights, we’ve (metaphorically) ripped our Snap Specs apart to investigate the good, the bad and the noteworthy tech features, in order to give brands the best chance at successful Storytelling.
The latest scoop on epic Snapchat content & accounts to follow. This month R&V shows us how #richcontent is done, custom sticker updates and how your brand can use them, plus a showcase of Geofilter alternatives for those without access or on a budget.
As we welcome in a new era for Snap Inc., reflect on the highlights of the year that was - and boy, it was a big year for the Ghost.
The latest scoop on epic Snapchat content & accounts to follow. This month McDonald's Australia gets set for a Snap-tacular summer, Les Mills gives us #food #fitspo, and The NZDF celebrates their 75th anniversary on Snapchat.
Spectacles have landed at Mish Guru! Read our review of Snap's foray into Hardware.
We sent Will Stewart to the Windy City last week to school up at Social Media Week, Chicago. In this blog, he talks about the stand-out speakers & what we can learn from them.
The latest scoop on epic Snapchat content & accounts to follow. This month, Snapchat in politics, Disaster response and an excellent example of creative Snapchat campaign tools.
Snapchat is a goldmine of creative user-generated content (UGC) that can be put to fantastic use for your brand. This content has the advantages of being authentic, peer-endorsed, and truly crowd-sourced, so your Story will resonate with followers and you’ll have the majority of Snaps created for you. Here are a few tips for getting great UGC from your followers...
With a name change to ‘Snap Inc’ and the launch of its first wearable tech product, Spectacles, Snapchat has also announced plans to revolutionise image capture.
It’s widely accepted that a good story structure includes a beginning, a middle and an end. Whether it’s an essay, a fairytale, or a Facebook post, these three stages shape your story arc and help construct a compelling narrative for readers. Snapchat content is no exception.
So, you’ve made the first move and signed up to Snapchat. Congrats! Now it’s time to take things a little further and start building a relationship with your dream audience. Check out these three simple steps to help you win them over.
Taylor Nikolai's Snapchat stories give an inside look at his personal life. An early adopter to social media, he is one of the largest independent social media publishers in the world, with millions of engaged followers across a variety of niche-industry topics.
Growth-oriented strategy is an integral feature of Snapchat success, but as the saying goes: “Good things take time.”
Get the latest scoop on all things Snapchat!
Explore the Broadcast Network similarities in Snap's Design & User Experience; it's Business & Advertising models; and how premium Media brands are creating successful Snapchat "TV" Series.
Learn how to Snap like a pro from Snapchat star Matpaszkiewicz
The latest scoop on all things Snapchat!
Get the latest scoop on Snapchat!
We're excited to announce our latest round of funding