Imagine you’ve got a much bigger following on Instagram than you do on Snapchat. But, your engagement and direct response on Snapchat is through the roof. Seems like a catch 22, right? Wrong. Well wrong if you’re Delta State.

When it comes to storytelling, it’s probably fair to say that WE tv has got the inside track. The US reality TV network is based on, and built around, telling human stories.

What an epic weekend of March Madness, if your bracket isn’t busted you need to go get checked out.

This year’s March Madness kicked off with additional excitement in the Mish Guru offices (this type of chat usually resides cleanly within the Slack channel properly titled #sports).

Like the summer sun, a killer music line-up and a few crisp beverages play together in a perfect blend of holiday goodness, so does the combination of paid and organic storytelling on Snapchat.