Spoiler: We didn’t win the lottery.
And neither did the hundreds of millions (approx) that bought tickets.
And neither did the hundreds of millions (approx) that bought tickets.
That’s because attention on social media is no longer a sliding scale. It’s gone from being a spectrum of how-much-attention-are-they-really-paying to being virtually binary — people are either paying attention or they’re not.
“You have to be as interesting as Beyonce and your friend’s avocado toast” That’s the challenge for marketers today, according to Nike’s social media team.
Admit it, you felt something. As marketers, storytellers, and social media gurus alike, we’ve probably all formed an opinion on Nike’s latest advertising campaign. Hats off to Nike for providing some of the top 10 watercooler chat for 2018.
As startups, media, and people that generally work on stuff, we all use Slack. It's where work happens, as the tagline goes.
Streakers came out during last weekend's World Cup Final in Russia - but the cameras cut quickly. The audience knew there was more to the story - what happened to said streakers? What was the crowd's reaction? Can we get a replay on that? All questions left unanswered.
We’re going to throw another World Cup analogy at you. There's been a few floating around, but this one's good - promise.
Snap showcases its ability to drive direct business goals for brands
Playing the long game has gotta be tough.
Let us hit you with some realness. And numbers - the realness is mainly in the numbers.
This week’s Snaparazzi campaigns were all about employing simple ideas to produce big results. Monster Energy snapped BMX action as it took place across 24 hours in five countries. While both IBM and Lufthansa went with a classic behind-the-scenes look at a day on the job.
This week, Snaparazzi's a little star-struck! Take a closer look at three different approaches to launching entertainment campaigns on Snap, and see how clever creative puts Snap activations within reach of all budgets.
Snaparazzi has something extra special for you this week! With the recent conclusion of the 64th Cannes Lions International Festival of Creativity, we’re featuring three of this year’s most noteworthy Snapchat campaigns.
The top Snapchat content and accounts to follow. This week we have some top level campaigns that show us exactly what can be achieved if you go full force with your Snapchat Ad suite and planning!
The top Snapchat content and accounts to follow. This week we have a variety of cool campaigns that don't cost an arm and a leg, plus a unique use of Spectacles to get your own creative juices flowing.
The top Snapchat content and accounts to follow. This week we're taking a closer look at how paid Snapchat products & organic Snapchat content work together to create winning campaigns, with 20th Century Fox, McDonald's & Turner Media claiming the podium spots.
The top Snapchat content and accounts to follow. This week, inspiring Snapchat giveaways, brand spanking new 3D world lenses and a magical filter and product launch. Check it out!
The top Snapchat content and accounts to follow. This week, McDonald's Australia serves up a Snapchat recruitment drive, Air New Zealand's filter gets followers in a frenzy & The Bachelor NZ brings us the best custom sticker set yet. Check it out!
The latest scoop on epic Snapchat content & accounts to follow. As Q1 comes to a close it's time look back on Snapchat's performance and we have found a brand that is stoked with their results. With a close up on filters with a reach wide and far, this Snaparazzi will have you roaring and ready to smash Snapchat in the next quarter.
The latest scoop on epic Snapchat content & accounts to follow. This month, an Australian first Snapchat game by KFC, Grand Canyon University topping the User Generated Content game and a look at releasing new products exclusively through Snapchat with Culture Kings.
The latest scoop on epic Snapchat content & accounts to follow. This month, The NZ Black Caps put UGC to the test, Daft Punk drop a rocking Snap Lens & McDonald's Australia shares the love (and chicken nuggets) with a Valentine's Day Specs takeover.
Go beyond the hype and explore Snap’s Spectacles from different angles in our three-part Blog series. In Part One: Technology Insights, we’ve (metaphorically) ripped our Snap Specs apart to investigate the good, the bad and the noteworthy tech features, in order to give brands the best chance at successful Storytelling.
The latest scoop on epic Snapchat content & accounts to follow. This month R&V shows us how #richcontent is done, custom sticker updates and how your brand can use them, plus a showcase of Geofilter alternatives for those without access or on a budget.
As we welcome in a new era for Snap Inc., reflect on the highlights of the year that was - and boy, it was a big year for the Ghost.
The latest scoop on epic Snapchat content & accounts to follow. This month McDonald's Australia gets set for a Snap-tacular summer, Les Mills gives us #food #fitspo, and The NZDF celebrates their 75th anniversary on Snapchat.
Spectacles have landed at Mish Guru! Read our review of Snap's foray into Hardware.
We sent Will Stewart to the Windy City last week to school up at Social Media Week, Chicago. In this blog, he talks about the stand-out speakers & what we can learn from them.
The latest scoop on epic Snapchat content & accounts to follow. This month, Snapchat in politics, Disaster response and an excellent example of creative Snapchat campaign tools.
With a name change to ‘Snap Inc’ and the launch of its first wearable tech product, Spectacles, Snapchat has also announced plans to revolutionise image capture.
Taylor Nikolai's Snapchat stories give an inside look at his personal life. An early adopter to social media, he is one of the largest independent social media publishers in the world, with millions of engaged followers across a variety of niche-industry topics.
Get the latest scoop on all things Snapchat!
Explore the Broadcast Network similarities in Snap's Design & User Experience; it's Business & Advertising models; and how premium Media brands are creating successful Snapchat "TV" Series.
Learn how to Snap like a pro from Snapchat star Matpaszkiewicz
