So, you’ve made the first move and signed up to Snapchat. Congrats! Now it’s time to take things a little further and start building a relationship with your dream audience. Check out these three simple steps to help you win them over.
Get a Snapcode
Snapcodes create a unique focal point for your campaign or Snapchat channel. They’re distinctive, eye-catching, and instantly recognisable to Snapchat users. The key to making them work, is keeping the ‘dots’ visible so that the code scans - other than that, you can change colours, play around with overlays, and make them your own. Download your high res snapcode here.
Share it across other media channels
One of the simplest and most cost-effective ways to cross-promote your Snapchat account is to swap the profile picture on your other social media pages for your Snapcode. Leveraging your existing follower base on Twitter, Facebook, Instagram and LinkedIn consistently generates follower growth with minimal effort and zero media spend.
Create Matching Luggage
After you’ve created a Snapcode and changed your social avatars, consider which other real-estate can help announce your Snapchat presence. For example, creating a matching cover photo with a strong call to action helps generate traction on your account (as well as making for a more aesthetically pleasing homepage). Likewise, sharing your Snapcode or username on a blog or website can convert followers without extra media spend.
Once you’ve got the basics nailed, check out our guide to easy follower growth here. And if you’re ready to get serious about Snapchat, email firstname.lastname@example.org for a product demo.