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Relationship Status: It’s Official.

It’s funny because that’s a Facebook joke, and this is a really fun and big announcement about Snapchat.

Written by
Clare
On
November 22, 2018
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Snapchat’s Hidden Power Play: The Data Story

Snap showcases its ability to drive direct business goals for brands

Written by
Clare
On
November 22, 2018
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Spieg’s over there in 2028, we’re still here in 2018

Playing the long game has gotta be tough.

Written by
Clare
On
November 22, 2018
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Fish where the fish are (with the right bait)

Let us hit you with some realness. And numbers - the realness is mainly in the numbers.

Written by
Clare
On
November 22, 2018
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Keeping Fan-centric with UGC: Texas Tech says #WreckEm

What an epic weekend of March Madness, if your bracket isn’t busted you need to go get checked out.

Written by
Will
On
November 22, 2018
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A Moment of Reflection in the Middle of Madness

This year’s March Madness kicked off with additional excitement in the Mish Guru offices (this type of chat usually resides cleanly within the Slack channel properly titled #sports).

Written by
Will
On
November 22, 2018
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Free eBook: The Ultimate Guide to Snapchat for Brands

We couldn’t find a decent guide to Snapchat Marketing for brands that existed either on the internet, or in real life. So, we wrote one.

Written by
Clare
On
November 22, 2018
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Paid + Organic Story Win: Rhythm & Vines

Like the summer sun, a killer music line-up and a few crisp beverages play together in a perfect blend of holiday goodness, so does the combination of paid and organic storytelling on Snapchat.

Written by
Clare
On
November 22, 2018
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Using Canva to perfect your branded Snapchat story

Want a sleek Snapchat story with all the design bells and whistles but not a designer yourself? Snapchat stories are SO easy with Canva, we swear by it!

Written by
Kristy
On
November 22, 2018
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5 Different Ways to Run a Snapchat Campaign

With millennials and Gen Z'ers spending over 40 minutes in-app, you cannot deny the potential reach and engagement of a Snapchat account. There's plenty of ways stories can work well as Snapchat campaigns.

Written by
Kristy
On
November 22, 2018
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3 Musical Ways to use Snapchat

Being able to discover songs within Snapchat using the Shazam integration is only the beginning...

Written by
Kristy
On
November 22, 2018
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Snaparazzi 07-31-2017

This week’s Snaparazzi campaigns were all about employing simple ideas to produce big results. Monster Energy snapped BMX action as it took place across 24 hours in five countries. While both IBM and Lufthansa went with a classic behind-the-scenes look at a day on the job.

Written by
Liana
On
November 23, 2018
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Five ways to boost your Snapchat following for free

Struggling to find budget to grow your Snapchat audience? Here are five simple ways to add followers without spending big bucks.

Written by
Emma
On
November 23, 2018
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3 Entertaining Snapchat Launches; from Screen to Stage & Beyond.

This week, Snaparazzi's a little star-struck! Take a closer look at three different approaches to launching entertainment campaigns on Snap, and see how clever creative puts Snap activations within reach of all budgets.

Written by
Kristy
On
November 23, 2018
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4 Ways to use Snapchat’s Paperclip Tool for Business

Snapchat now lets you attach links to your Snaps, opening up opportunities for marketing and e-commerce across multiple platforms. It's called the Paperclip Tool and here's what you need to know about using it.

Written by
Emma
On
November 23, 2018
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3 Snapchat campaigns that cleaned up at Cannes

Snaparazzi has something extra special for you this week! With the recent conclusion of the 64th Cannes Lions International Festival of Creativity, we’re featuring three of this year’s most noteworthy Snapchat campaigns.

Written by
Liana
On
November 23, 2018
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Snaparazzi 06-12-2017

The top Snapchat content and accounts to follow. This week we have some top level campaigns that show us exactly what can be achieved if you go full force with your Snapchat Ad suite and planning!

Written by
Kristy
On
November 23, 2018
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Telling Better Snapchat Stories

We've put together a short video to show you how we create great Snapchat Stories for brands, going back to the drawing board at our favourite festival, Rhythm & Vines. 

Written by
Emma
On
November 23, 2018
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Snaparazzi 05-28-2017

The top Snapchat content and accounts to follow. This week we have a variety of cool campaigns that don't cost an arm and a leg, plus a unique use of Spectacles to get your own creative juices flowing.

Written by
Kristy
On
November 23, 2018
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The Secret To Snapchat Art Direction

Snapchat has its own distinctive flavor: vertical orientation, disappearing content, low text, and emphasis on Storytelling. Because of these unique traits, this "new kid on the block" gets a bit of a reputation as being tough to get started with. But the truth is that Snapchat, by design, is simple. The trick to making it work for your brand, is understanding it.

Written by
Emma
On
November 23, 2018
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Snaparazzi 05-11-2017

The top Snapchat content and accounts to follow. This week we're taking a closer look at how paid Snapchat products & organic Snapchat content work together to create winning campaigns, with 20th Century Fox, McDonald's & Turner Media claiming the podium spots. 

Written by
Kristy
On
November 26, 2018
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Snaparazzi 05-02-2017

The top Snapchat content and accounts to follow. This week, inspiring Snapchat giveaways, brand spanking new 3D world lenses and a magical filter and product launch. Check it out!

Written by
Kristy
On
November 26, 2018
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Snaparazzi 04-11-2017

The top Snapchat content and accounts to follow. This week, McDonald's Australia serves up a Snapchat recruitment drive, Air New Zealand's filter gets followers in a frenzy & The Bachelor NZ brings us the best custom sticker set yet. Check it out!

Written by
Emma
On
November 26, 2018
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Snaparazzi 03-30-2017

The latest scoop on epic Snapchat content & accounts to follow. As Q1 comes to a close it's time look back on Snapchat's performance and we have found a brand that is stoked with their results. With a close up on filters with a reach wide and far, this Snaparazzi will have you roaring and ready to smash Snapchat in the next quarter.

Written by
Kristy
On
November 26, 2018
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Improving your Snapchat Workflow

Using Snapchat for your brand via mobile can be a pain... That is why we built you Mish Guru 👻 👻 Even when you have access to our suite tools, Snapchat only allows you to be connected to one device at a time. Don't worry, its not a problem, there are plenty of solutions for you to improve your workflow to ace Snapchat for your brand!

Written by
Kristy
On
November 26, 2018
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Snaparazzi 03-16-2017

The latest scoop on epic Snapchat content & accounts to follow. This month, an Australian first Snapchat game by KFC, Grand Canyon University topping the User Generated Content game and a look at releasing new products exclusively through Snapchat with Culture Kings.

Written by
Kristy
On
November 26, 2018
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Snaparazzi 02-16-2017

The latest scoop on epic Snapchat content & accounts to follow. This month, The NZ Black Caps put UGC to the test, Daft Punk drop a rocking Snap Lens & McDonald's Australia shares the love (and chicken nuggets) with a Valentine's Day Specs takeover.

Written by
Kristy
On
November 26, 2018
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Brand Storytelling & Snap Spectacles: Technology Insights

Go beyond the hype and explore Snap’s Spectacles from different angles in our three-part Blog series. In Part One: Technology Insights, we’ve (metaphorically) ripped our Snap Specs apart to investigate the good, the bad and the noteworthy tech features, in order to give brands the best chance at successful Storytelling.

Written by
Emma
On
November 26, 2018
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Snaparazzi 01-18-2017

The latest scoop on epic Snapchat content & accounts to follow. This month R&V shows us how #richcontent is done, custom sticker updates and how your brand can use them, plus a showcase of Geofilter alternatives for those without access or on a budget.

Written by
Kristy
On
November 26, 2018
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2016: Year of the Ghost

As we welcome in a new era for Snap Inc., reflect on the highlights of the year that was - and boy, it was a big year for the Ghost.

Written by
Emma
On
November 26, 2018
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Snaparazzi 12-19-2016

The latest scoop on epic Snapchat content & accounts to follow. This month McDonald's Australia gets set for a Snap-tacular summer, Les Mills gives us #food #fitspo, and The NZDF celebrates their 75th anniversary on Snapchat.

Written by
Kristy
On
November 26, 2018
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The Software to Hardware Spectacle that is Snap, Inc.

Spectacles have landed at Mish Guru! Read our review of Snap's foray into Hardware.

Written by
Will
On
November 26, 2018
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Three Top Talks from Social Media Week, Chicago

We sent Will Stewart to the Windy City last week to school up at Social Media Week, Chicago. In this blog, he talks about the stand-out speakers & what we can learn from them.

Written by
Will
On
November 26, 2018
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Snaparazzi 11-24-2016

The latest scoop on epic Snapchat content & accounts to follow. This month, Snapchat in politics, Disaster response and an excellent example of creative Snapchat campaign tools.

Written by
Kristy
On
November 26, 2018
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How to: User-Generated Snapchat Content

Snapchat is a goldmine of creative user-generated content (UGC) that can be put to fantastic use for your brand. This content has the advantages of being authentic, peer-endorsed, and truly crowd-sourced, so your Story will resonate with followers and you’ll have the majority of Snaps created for you. Here are a few tips for getting great UGC from your followers...

Written by
Emma
On
November 26, 2018
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Behind Snapchat’s Name Change is a Game-changing Offering

With a name change to ‘Snap Inc’ and the launch of its first wearable tech product, Spectacles, Snapchat has also announced plans to revolutionise image capture.

Written by
Emma
On
November 26, 2018
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How to: Craft an Engaging Snapchat Story

It’s widely accepted that a good story structure includes a beginning, a middle and an end. Whether it’s an essay, a fairytale, or a Facebook post, these three stages shape your story arc and help construct a compelling narrative for readers. Snapchat content is no exception.

Written by
Emma
On
November 26, 2018
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Getting Started on Snapchat

So, you’ve made the first move and signed up to Snapchat. Congrats! Now it’s time to take things a little further and start building a relationship with your dream audience. Check out these three simple steps to help you win them over.

Written by
Emma
On
November 26, 2018
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Snap-Star Q+A: Taylor Nikolai

Taylor Nikolai's Snapchat stories give an inside look at his personal life. An early adopter to social media, he is one of the largest independent social media publishers in the world, with millions of engaged followers across a variety of niche-industry topics.

Written by
Emma
On
November 26, 2018
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Growing a Snapchat Audience with Social Media

Growth-oriented strategy is an integral feature of Snapchat success, but as the saying goes: “Good things take time.”

Written by
Emma
On
November 26, 2018
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Snaparazzi 07-14-2016

Get the latest scoop on all things Snapchat!

Written by
Emma
On
November 26, 2018
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Stop With The “Social”: Why Snap is actually a Broadcast Network

Explore the Broadcast Network similarities in Snap's Design & User Experience; it's Business & Advertising models; and how premium Media brands are creating successful Snapchat "TV" Series.

Written by
Emma
On
November 26, 2018
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Snap-Star Q+A: Matpaszkiewicz

Learn how to Snap like a pro from Snapchat star Matpaszkiewicz

Written by
Emma
On
November 26, 2018
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Snaparazzi 09-15-2016

The latest scoop on all things Snapchat!

Written by
Emma
On
November 26, 2018
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Snaparazzi 08-15-2016

Get the latest scoop on Snapchat!

Written by
Emma
On
November 26, 2018
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Snapcodes Explained

One of the biggest challenges brands face when establishing themselves on Snapchat™ is discovery. Overcoming the apathy required to have a follower manually enter a (correct) username is often surprisingly difficult.

Written by
Tom
On
November 26, 2018
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