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User Generated Content
Spoiler: We didn’t win the lottery.

And neither did the hundreds of millions (approx) that bought tickets.

Written by
Clare
On
November 22, 2018
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Why Getting Permission is Much More Fun Than it Sounds.

That’s because attention on social media is no longer a sliding scale. It’s gone from being a spectrum of how-much-attention-are-they-really-paying to being virtually binary — people are either paying attention or they’re not.

Written by
Clare
On
November 22, 2018
Read full story
Relationship Status: It’s Official.

It’s funny because that’s a Facebook joke, and this is a really fun and big announcement about Snapchat.

Written by
Clare
On
November 22, 2018
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3 Things Every Brand Can Learn From Nike's Latest Campaign

Admit it, you felt something. As marketers, storytellers, and social media gurus alike, we’ve probably all formed an opinion on Nike’s latest advertising campaign. Hats off to Nike for providing some of the top 10 watercooler chat for 2018. 

Written by
Clare
On
November 22, 2018
Read full story
What Every Brand Can Learn About Storytelling From Croatia.

We’re going to throw another World Cup analogy at you. There's been a few floating around, but this one's good - promise. 

Written by
Clare
On
November 22, 2018
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Spieg’s over there in 2028, we’re still here in 2018

Playing the long game has gotta be tough.

Written by
Clare
On
November 22, 2018
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Fish where the fish are (with the right bait)

Let us hit you with some realness. And numbers - the realness is mainly in the numbers.

Written by
Clare
On
November 22, 2018
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Snaparazzi 07-31-2017

This week’s Snaparazzi campaigns were all about employing simple ideas to produce big results. Monster Energy snapped BMX action as it took place across 24 hours in five countries. While both IBM and Lufthansa went with a classic behind-the-scenes look at a day on the job.

Written by
Liana
On
November 23, 2018
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Five ways to boost your Snapchat following for free

Struggling to find budget to grow your Snapchat audience? Here are five simple ways to add followers without spending big bucks.

Written by
Emma
On
November 23, 2018
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3 Entertaining Snapchat Launches; from Screen to Stage & Beyond.

This week, Snaparazzi's a little star-struck! Take a closer look at three different approaches to launching entertainment campaigns on Snap, and see how clever creative puts Snap activations within reach of all budgets.

Written by
Kristy
On
November 23, 2018
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3 Snapchat campaigns that cleaned up at Cannes

Snaparazzi has something extra special for you this week! With the recent conclusion of the 64th Cannes Lions International Festival of Creativity, we’re featuring three of this year’s most noteworthy Snapchat campaigns.

Written by
Liana
On
November 23, 2018
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Snaparazzi 06-12-2017

The top Snapchat content and accounts to follow. This week we have some top level campaigns that show us exactly what can be achieved if you go full force with your Snapchat Ad suite and planning!

Written by
Kristy
On
November 23, 2018
Read full story
Snaparazzi 05-28-2017

The top Snapchat content and accounts to follow. This week we have a variety of cool campaigns that don't cost an arm and a leg, plus a unique use of Spectacles to get your own creative juices flowing.

Written by
Kristy
On
November 23, 2018
Read full story
Snaparazzi 05-11-2017

The top Snapchat content and accounts to follow. This week we're taking a closer look at how paid Snapchat products & organic Snapchat content work together to create winning campaigns, with 20th Century Fox, McDonald's & Turner Media claiming the podium spots. 

Written by
Kristy
On
November 26, 2018
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Snaparazzi 05-02-2017

The top Snapchat content and accounts to follow. This week, inspiring Snapchat giveaways, brand spanking new 3D world lenses and a magical filter and product launch. Check it out!

Written by
Kristy
On
November 26, 2018
Read full story
Snaparazzi 04-11-2017

The top Snapchat content and accounts to follow. This week, McDonald's Australia serves up a Snapchat recruitment drive, Air New Zealand's filter gets followers in a frenzy & The Bachelor NZ brings us the best custom sticker set yet. Check it out!

Written by
Emma
On
November 26, 2018
Read full story
Snaparazzi 03-30-2017

The latest scoop on epic Snapchat content & accounts to follow. As Q1 comes to a close it's time look back on Snapchat's performance and we have found a brand that is stoked with their results. With a close up on filters with a reach wide and far, this Snaparazzi will have you roaring and ready to smash Snapchat in the next quarter.

Written by
Kristy
On
November 26, 2018
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Snaparazzi 03-16-2017

The latest scoop on epic Snapchat content & accounts to follow. This month, an Australian first Snapchat game by KFC, Grand Canyon University topping the User Generated Content game and a look at releasing new products exclusively through Snapchat with Culture Kings.

Written by
Kristy
On
November 26, 2018
Read full story
Snaparazzi 02-16-2017

The latest scoop on epic Snapchat content & accounts to follow. This month, The NZ Black Caps put UGC to the test, Daft Punk drop a rocking Snap Lens & McDonald's Australia shares the love (and chicken nuggets) with a Valentine's Day Specs takeover.

Written by
Kristy
On
November 26, 2018
Read full story
Snaparazzi 01-18-2017

The latest scoop on epic Snapchat content & accounts to follow. This month R&V shows us how #richcontent is done, custom sticker updates and how your brand can use them, plus a showcase of Geofilter alternatives for those without access or on a budget.

Written by
Kristy
On
November 26, 2018
Read full story
2016: Year of the Ghost

As we welcome in a new era for Snap Inc., reflect on the highlights of the year that was - and boy, it was a big year for the Ghost.

Written by
Emma
On
November 26, 2018
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Snaparazzi 12-19-2016

The latest scoop on epic Snapchat content & accounts to follow. This month McDonald's Australia gets set for a Snap-tacular summer, Les Mills gives us #food #fitspo, and The NZDF celebrates their 75th anniversary on Snapchat.

Written by
Kristy
On
November 26, 2018
Read full story
Snaparazzi 07-14-2016

Get the latest scoop on all things Snapchat!

Written by
Emma
On
November 26, 2018
Read full story
Snaparazzi 09-15-2016

The latest scoop on all things Snapchat!

Written by
Emma
On
November 26, 2018
Read full story
Snaparazzi 08-15-2016

Get the latest scoop on Snapchat!

Written by
Emma
On
November 26, 2018
Read full story
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