"We never thought Snapchat would be such a cost effective strategy to grow our following and collect audience content to advertise with"
The University of British Columbia needed to raise brand awareness and drive recruitment among US students on the west coast.
Snap showcases its ability to drive direct business goals for brands
Like the summer sun, a killer music line-up and a few crisp beverages play together in a perfect blend of holiday goodness, so does the combination of paid and organic storytelling on Snapchat.
The top Snapchat content and accounts to follow. This week we're taking a closer look at how paid Snapchat products & organic Snapchat content work together to create winning campaigns, with 20th Century Fox, McDonald's & Turner Media claiming the podium spots.
The top Snapchat content and accounts to follow. This week, McDonald's Australia serves up a Snapchat recruitment drive, Air New Zealand's filter gets followers in a frenzy & The Bachelor NZ brings us the best custom sticker set yet. Check it out!
The latest scoop on epic Snapchat content & accounts to follow. This month McDonald's Australia gets set for a Snap-tacular summer, Les Mills gives us #food #fitspo, and The NZDF celebrates their 75th anniversary on Snapchat.
Growth-oriented strategy is an integral feature of Snapchat success, but as the saying goes: “Good things take time.”
