In Forbes - Ephemeral Stories: How Disappearing Stories Have Changed The World Of Branded Content

In Forbes - Ephemeral Stories: How Disappearing Stories Have Changed The World Of Branded Content

Mish Guru CEO Tom Harding is a Forbes Contributor and all around good human. Here's his latest piece. 

People have been telling stories since the dawn of time. But tales once told around a campfire are now mobile-first experiences, with the glow coming from a screen rather than a fire and the narratives shifting to ones that are co-created by audiences.