The top Snapchat content and accounts to follow. This week we have a variety of cool campaigns that don't cost an arm and a leg, plus a unique use of Spectacles to get your own creative juices flowing.
Snapchat has its own distinctive flavor: vertical orientation, disappearing content, low text, and emphasis on Storytelling. Because of these unique traits, this "new kid on the block" gets a bit of a reputation as being tough to get started with. But the truth is that Snapchat, by design, is simple. The trick to making it work for your brand, is understanding it.