The Secret To Snapchat Art Direction

The Secret To Snapchat Art Direction

Snapchat has its own distinctive flavor: vertical orientation, disappearing content, low text, and emphasis on Storytelling. Because of these unique traits, this "new kid on the block" gets a bit of a reputation as being tough to get started with. But the truth is that Snapchat, by design, is simple. The trick to making it work for your brand, is understanding it.

Snaparazzi

Snaparazzi

The top Snapchat content and accounts to follow. This week we're taking a closer look at how paid Snapchat products & organic Snapchat content work together to create winning campaigns, with 20th Century Fox, McDonald's & Turner Media claiming the podium spots.