Snaparazzi 05-28-2017

The top Snapchat content and accounts to follow. This week we have a variety of cool campaigns that don't cost an arm and a leg, plus a unique use of Spectacles to get your own creative juices flowing.

Written by

Kristy

Burden

May 28, 2017

Gamifying Snapchat Without Spending Big $$

With the cost of official Snapchat Ad products putting them out of reach for most, there's no harm in getting a little bit crafty with Stories.

Playing on the ability to screenshot within Snapchat, you can turn a simple Snap Story into an interactive game for your followers.

Take a look at this awesome creative from Mosh and Paramount NZ for the release of their latest movie, Baywatch. The 'Tan-O-Meter' runs for 10 seconds, throughout which we see Zac's tan increase. The idea is for followers to screenshot when they think Zac's tan is "just right" and then send the Snap back to paramountnz to win 1 of 5 prizes!

WHO: Paramount NZ X Mosh
WHAT: Crafty games via Snap Stories
FOLLOW: paramountnz

Brawny Paper Towels Mother's Day Specs Campaign

To celebrate Mother's Day, Brawny did something a little different...

A campaign shot entirely from the point of view of children (with the help of Spectacles) sees everyday hiccups, slips and spills and a mother always there through the children's eyes.

This excellent creative was driven by Cutwater agency who realised this unique view would really highlight just how much of a hero your mother is, day in and day out.

We love seeing brands using Specs in new ways... maybe next we will see Specs on our pets to highlight all their owners do for them... you just never know.

The Snapchat world is your oyster!

‍

Real Issues on The Real Platform

"You wouldn't rush a hot date, so why would you rush through traffic and risk your life?"

If you've got a serious message that needs to reach younger audiences it can be a struggle to make it 'cool' and engaging. But Auckland Transport have done just that with their latest anti-speeding messages, taking the big issues to the small screen for maximum impact.

Snapchat is fun, super easy to interact and engage with - PLUS it's where this target audience spends 30+ mins a day!

An awesome prize like a pair of Specs really sweetens the appeal and creates positive reinforcement around the issue the campaign is addressing.

WHO: AT Transport x Port Group
WHAT: Anti-speeding campaign
FOLLOW: yrchoice

‍

Related tags:

Snapchat

Media

Consumer Brand

Newsletter

Written by

Kristy

Burden

Friday, November 23, 2018

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Check out these other great stories written by Mish.

Spoiler: We didn’t win the lottery.

And neither did the hundreds of millions (approx) that bought tickets.

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That’s because attention on social media is no longer a sliding scale. It’s gone from being a spectrum of how-much-attention-are-they-really-paying to being virtually binary — people are either paying attention or they’re not.

The Best Tweets From #AdWeekNY

“You have to be as interesting as Beyonce and your friend’s avocado toast” That’s the challenge for marketers today, according to Nike’s social media team.

Snaparazzi 05-28-2017

Written by

Kristy

Burden

May 28, 2017

Gamifying Snapchat Without Spending Big $$

With the cost of official Snapchat Ad products putting them out of reach for most, there's no harm in getting a little bit crafty with Stories.

Playing on the ability to screenshot within Snapchat, you can turn a simple Snap Story into an interactive game for your followers.

WHO: Paramount NZ X Mosh
WHAT: Crafty games via Snap Stories
FOLLOW: paramountnz

Brawny Paper Towels Mother's Day Specs Campaign

To celebrate Mother's Day, Brawny did something a little different...

A campaign shot entirely from the point of view of children (with the help of Spectacles) sees everyday hiccups, slips and spills and a mother always there through the children's eyes.

This excellent creative was driven by Cutwater agency who realised this unique view would really highlight just how much of a hero your mother is, day in and day out.

We love seeing brands using Specs in new ways... maybe next we will see Specs on our pets to highlight all their owners do for them... you just never know.

The Snapchat world is your oyster!

‍

Real Issues on The Real Platform

"You wouldn't rush a hot date, so why would you rush through traffic and risk your life?"

Snapchat is fun, super easy to interact and engage with - PLUS it's where this target audience spends 30+ mins a day!

An awesome prize like a pair of Specs really sweetens the appeal and creates positive reinforcement around the issue the campaign is addressing.

WHO: AT Transport x Port Group
WHAT: Anti-speeding campaign
FOLLOW: yrchoice

‍

Related tags:

Written by

Kristy

Burden

Friday, November 23, 2018

Wait!

Check out these other great stories written by Mish.

Spoiler: We didn’t win the lottery.

And neither did the hundreds of millions (approx) that bought tickets.

Why Getting Permission is Much More Fun Than it Sounds.

The Best Tweets From #AdWeekNY

“You have to be as interesting as Beyonce and your friend’s avocado toast” That’s the challenge for marketers today, according to Nike’s social media team.

Snaparazzi 05-28-2017

Written by

Kristy

Burden

Friday, November 23, 2018

Gamifying Snapchat Without Spending Big $$

With the cost of official Snapchat Ad products putting them out of reach for most, there's no harm in getting a little bit crafty with Stories.

Playing on the ability to screenshot within Snapchat, you can turn a simple Snap Story into an interactive game for your followers.

WHO: Paramount NZ X Mosh
WHAT: Crafty games via Snap Stories
FOLLOW: paramountnz

Brawny Paper Towels Mother's Day Specs Campaign

To celebrate Mother's Day, Brawny did something a little different...

A campaign shot entirely from the point of view of children (with the help of Spectacles) sees everyday hiccups, slips and spills and a mother always there through the children's eyes.

This excellent creative was driven by Cutwater agency who realised this unique view would really highlight just how much of a hero your mother is, day in and day out.

We love seeing brands using Specs in new ways... maybe next we will see Specs on our pets to highlight all their owners do for them... you just never know.

The Snapchat world is your oyster!

‍

Real Issues on The Real Platform

"You wouldn't rush a hot date, so why would you rush through traffic and risk your life?"

Snapchat is fun, super easy to interact and engage with - PLUS it's where this target audience spends 30+ mins a day!

An awesome prize like a pair of Specs really sweetens the appeal and creates positive reinforcement around the issue the campaign is addressing.

WHO: AT Transport x Port Group
WHAT: Anti-speeding campaign
FOLLOW: yrchoice

‍

Related tags:

Written by

Kristy

Burden

Friday, November 23, 2018

Stories

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Keeping Fan-centric with UGC: Texas Tech says #WreckEm

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Paid + Organic Story Win: Rhythm & Vines

Like the summer sun, a killer music line-up and a few crisp beverages play together in a perfect blend of holiday goodness, so does the combination of paid and organic storytelling on Snapchat.

Snaparazzi 05-28-2017

Written by

Kristy

Burden

Friday, November 23, 2018

Gamifying Snapchat Without Spending Big $$

With the cost of official Snapchat Ad products putting them out of reach for most, there's no harm in getting a little bit crafty with Stories.

Playing on the ability to screenshot within Snapchat, you can turn a simple Snap Story into an interactive game for your followers.

WHO: Paramount NZ X Mosh
WHAT: Crafty games via Snap Stories
FOLLOW: paramountnz

Brawny Paper Towels Mother's Day Specs Campaign

To celebrate Mother's Day, Brawny did something a little different...

A campaign shot entirely from the point of view of children (with the help of Spectacles) sees everyday hiccups, slips and spills and a mother always there through the children's eyes.

This excellent creative was driven by Cutwater agency who realised this unique view would really highlight just how much of a hero your mother is, day in and day out.

We love seeing brands using Specs in new ways... maybe next we will see Specs on our pets to highlight all their owners do for them... you just never know.

The Snapchat world is your oyster!

‍

Real Issues on The Real Platform

"You wouldn't rush a hot date, so why would you rush through traffic and risk your life?"

Snapchat is fun, super easy to interact and engage with - PLUS it's where this target audience spends 30+ mins a day!

An awesome prize like a pair of Specs really sweetens the appeal and creates positive reinforcement around the issue the campaign is addressing.

WHO: AT Transport x Port Group
WHAT: Anti-speeding campaign
FOLLOW: yrchoice

‍

Related tags:

Written by

Kristy

Burden

Friday, November 23, 2018

Wait!

Check out these other great stories written by Mish.

Spoiler: We didn’t win the lottery.

And neither did the hundreds of millions (approx) that bought tickets.

Why Getting Permission is Much More Fun Than it Sounds.

The Best Tweets From #AdWeekNY

“You have to be as interesting as Beyonce and your friend’s avocado toast” That’s the challenge for marketers today, according to Nike’s social media team.