3 Entertaining Snapchat Launches; from Screen to Stage & Beyond.

This week, Snaparazzi's a little star-struck! Take a closer look at three different approaches to launching entertainment campaigns on Snap, and see how clever creative puts Snap activations within reach of all budgets.

Written by

Kristy

Burden

July 20, 2017

Game of Thrones Release Lens

Arguably the most anticipated TV series return of 2017, Game of Thrones launched their 7th season with a worldwide, un-lockable Snapchat lens that further built hype for winter's long-awaited arrival on July 16. After scanning the unique Snapcode, this lens became available for one hour, enabling two different modes of in-app transformation. When used with the Selfie camera, the GOT lens transformed users into one of the show's most infamous characters; the White Walker. When switched to the World camera, users were able to kill a White Walker by tossing a Dragon Glass dagger at the apparition.

WHO: Game of Thrones
‍WHAT: Unique unlock-able Lens

Harry Potter Comes to Spark Arena

If you ever dreamt of living Harry Potter's charmed existence, seeing the Hogwarts' magic brought to life on stage might be about as close as you can get. To giveaway tickets to lucky Potter fans, Spark Arena brought the Snapchat magic, engaging followers in a simple user-generated content competition.

To enter, Snap users were asked to draw themselves as someone (or something) from the Harry Potter series - and they did not disappoint.

From Bitmoji to emoji, and everything in between, the competition was a huge success. Check out some of the best entries in the vid to the right.

WHO: Spark Arena
WHAT: Harry Potter Snapchat Comp
FOLLOW: sparkarena

A sweet Minions Game from Chupa Chups

In conjunction with the release of Despicable Me 3, Chupa Chups Lollipops Australia crafted an incredible gamified Snapchat campaign, with a very sweet reward.

The game was simple to play; take a screenshot of the minions maze, circle all the Chupa Chups hidden within the frame, and send the Snap back to Chupa Chups to enter.

Clever creative and brilliantly executed gamification aside, the prize had us all hearts-for-eyes and drooling... A YEARS SUPPLY OF CHUPA CHUPS FOR ONE VERY LUCKY WINNER!

This campaign ended July 7th, but rumour has it a similar lip-smacking Snapchat competition could appear in other countries soon...

WHO: Chupachups Australia
WHAT: Sweet Snapchat comp
FOLLOW: chupachupsaus

‍

Related tags:

Snapchat

Media

Consumer Brand

Newsletter

Written by

Kristy

Burden

Friday, November 23, 2018

Wait!

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Spoiler: We didn’t win the lottery.

And neither did the hundreds of millions (approx) that bought tickets.

Why Getting Permission is Much More Fun Than it Sounds.

That’s because attention on social media is no longer a sliding scale. It’s gone from being a spectrum of how-much-attention-are-they-really-paying to being virtually binary — people are either paying attention or they’re not.

The Best Tweets From #AdWeekNY

“You have to be as interesting as Beyonce and your friend’s avocado toast” That’s the challenge for marketers today, according to Nike’s social media team.

3 Entertaining Snapchat Launches; from Screen to Stage & Beyond.

Written by

Kristy

Burden

July 20, 2017

Game of Thrones Release Lens

WHO: Game of Thrones
‍WHAT: Unique unlock-able Lens

Harry Potter Comes to Spark Arena

To enter, Snap users were asked to draw themselves as someone (or something) from the Harry Potter series - and they did not disappoint.

From Bitmoji to emoji, and everything in between, the competition was a huge success. Check out some of the best entries in the vid to the right.

WHO: Spark Arena
WHAT: Harry Potter Snapchat Comp
FOLLOW: sparkarena

A sweet Minions Game from Chupa Chups

In conjunction with the release of Despicable Me 3, Chupa Chups Lollipops Australia crafted an incredible gamified Snapchat campaign, with a very sweet reward.

The game was simple to play; take a screenshot of the minions maze, circle all the Chupa Chups hidden within the frame, and send the Snap back to Chupa Chups to enter.

Clever creative and brilliantly executed gamification aside, the prize had us all hearts-for-eyes and drooling... A YEARS SUPPLY OF CHUPA CHUPS FOR ONE VERY LUCKY WINNER!

This campaign ended July 7th, but rumour has it a similar lip-smacking Snapchat competition could appear in other countries soon...

WHO: Chupachups Australia
WHAT: Sweet Snapchat comp
FOLLOW: chupachupsaus

‍

Related tags:

Written by

Kristy

Burden

Friday, November 23, 2018

Wait!

Check out these other great stories written by Mish.

Spoiler: We didn’t win the lottery.

And neither did the hundreds of millions (approx) that bought tickets.

Why Getting Permission is Much More Fun Than it Sounds.

The Best Tweets From #AdWeekNY

“You have to be as interesting as Beyonce and your friend’s avocado toast” That’s the challenge for marketers today, according to Nike’s social media team.

3 Entertaining Snapchat Launches; from Screen to Stage & Beyond.

Written by

Kristy

Burden

Friday, November 23, 2018

Game of Thrones Release Lens

WHO: Game of Thrones
‍WHAT: Unique unlock-able Lens

Harry Potter Comes to Spark Arena

To enter, Snap users were asked to draw themselves as someone (or something) from the Harry Potter series - and they did not disappoint.

From Bitmoji to emoji, and everything in between, the competition was a huge success. Check out some of the best entries in the vid to the right.

WHO: Spark Arena
WHAT: Harry Potter Snapchat Comp
FOLLOW: sparkarena

A sweet Minions Game from Chupa Chups

In conjunction with the release of Despicable Me 3, Chupa Chups Lollipops Australia crafted an incredible gamified Snapchat campaign, with a very sweet reward.

The game was simple to play; take a screenshot of the minions maze, circle all the Chupa Chups hidden within the frame, and send the Snap back to Chupa Chups to enter.

Clever creative and brilliantly executed gamification aside, the prize had us all hearts-for-eyes and drooling... A YEARS SUPPLY OF CHUPA CHUPS FOR ONE VERY LUCKY WINNER!

This campaign ended July 7th, but rumour has it a similar lip-smacking Snapchat competition could appear in other countries soon...

WHO: Chupachups Australia
WHAT: Sweet Snapchat comp
FOLLOW: chupachupsaus

‍

Related tags:

Written by

Kristy

Burden

Friday, November 23, 2018

Stories

Check out these other great stories told using Mish.

Keeping Fan-centric with UGC: Texas Tech says #WreckEm

What an epic weekend of March Madness, if your bracket isn’t busted you need to go get checked out.

A Moment of Reflection in the Middle of Madness

This year’s March Madness kicked off with additional excitement in the Mish Guru offices (this type of chat usually resides cleanly within the Slack channel properly titled #sports).

Paid + Organic Story Win: Rhythm & Vines

Like the summer sun, a killer music line-up and a few crisp beverages play together in a perfect blend of holiday goodness, so does the combination of paid and organic storytelling on Snapchat.

3 Entertaining Snapchat Launches; from Screen to Stage & Beyond.

Written by

Kristy

Burden

Friday, November 23, 2018

Game of Thrones Release Lens

WHO: Game of Thrones
‍WHAT: Unique unlock-able Lens

Harry Potter Comes to Spark Arena

To enter, Snap users were asked to draw themselves as someone (or something) from the Harry Potter series - and they did not disappoint.

From Bitmoji to emoji, and everything in between, the competition was a huge success. Check out some of the best entries in the vid to the right.

WHO: Spark Arena
WHAT: Harry Potter Snapchat Comp
FOLLOW: sparkarena

A sweet Minions Game from Chupa Chups

In conjunction with the release of Despicable Me 3, Chupa Chups Lollipops Australia crafted an incredible gamified Snapchat campaign, with a very sweet reward.

The game was simple to play; take a screenshot of the minions maze, circle all the Chupa Chups hidden within the frame, and send the Snap back to Chupa Chups to enter.

Clever creative and brilliantly executed gamification aside, the prize had us all hearts-for-eyes and drooling... A YEARS SUPPLY OF CHUPA CHUPS FOR ONE VERY LUCKY WINNER!

This campaign ended July 7th, but rumour has it a similar lip-smacking Snapchat competition could appear in other countries soon...

WHO: Chupachups Australia
WHAT: Sweet Snapchat comp
FOLLOW: chupachupsaus

‍

Related tags:

Written by

Kristy

Burden

Friday, November 23, 2018

Wait!

Check out these other great stories written by Mish.

Spoiler: We didn’t win the lottery.

And neither did the hundreds of millions (approx) that bought tickets.

Why Getting Permission is Much More Fun Than it Sounds.

The Best Tweets From #AdWeekNY

“You have to be as interesting as Beyonce and your friend’s avocado toast” That’s the challenge for marketers today, according to Nike’s social media team.